icon
Apply
  • €250k funding
  • 45+ product experts
  • Commercial network

You built it beside your job. We make it a company.

Validate alongside your job. Then build together. A few months of exploration with proven playbooks while you stay employed, and nothing is binding until we both decide.

The OWOW 0-to-1 Playbook
icon

Why you

Your knowledge on the industry is what makes you so unique.

You know your sector from within: who buys, who signs, and why deals stall. That is what makes a venture in your field worth building.

Most routes ask you to resign first and find out later. We turn that around, you test the idea while you are still employed.

A man seen from behind, silhouetted against an orange wall

What we bring in

Keep the salary. Validate the startup first.

We got the AI-playbooks & processes in place that you need to build a strong base until your first customers have signed.

Customer Development

  • Identify high-value problems
  • Tap into our commercial network
  • Secure launching customers
  • Validate before writing code

Product Development

  • Prototype in days, not weeks
  • Engineer an AI-native product
  • From product to all marketing materials
  • Launch on day one

Venture Development

  • Define the business strategy
  • Build automated sales funnels
  • Execute the Go-to-Market plan
  • Find product-market fit fast

How we help you

We don’t just fund you. We build alongside you.

As we provide much, much more than just capital only:

  • Experienced team

    Our team is packed with ex‑founders and specialists across tech, product, GTM, brand, legal, and finance. Treat us like your extended co‑founding team you can actually lean on. We bet on people, so we’ll surround you with the best.

  • Proven playbooks

    We’ve turned the chaotic 0-to-1 phase into proven playbooks. You’ll follow a rigorous rhythm of sprints and milestones designed to kill risk early and get you to product-market fit in months, not years.

  • Commercial network

    Leveraging our deep ties in traditional industries, we connect you directly with launching customers, corporate partners, and top-tier investors. We don’t just open doors, we help you close the deals that fuel your growth.

Our network after 14 years of building

Your commercial advantage

We open doors to launching customers, corporate partners, and investors. As we have over 500 active clients and 5000 professionals in our network.

  • Duco
  • Vanhout
  • Circl
  • Metabo
  • Janssen & Zonen
  • Undagrid
  • Share Logistics
  • Sendcloud
  • Steel Solutions
  • Rabobank
  • ING
  • PWC
  • TCS
  • AkzoNobel
  • Big Green Egg
  • Feadship
  • UN
  • Arches Capital
  • ScaleNL
  • APEX
  • Braventure
  • Rockstart
  • Ahooga
  • Duux
View our networkicon

What they say

What they say about us

1/2

“OWOW helped us build a full-scale MVP and supported us reaching the problem-solution fit.”

Sten Reijers

Sten Reijers

CTO & Co-founder of Ver.iD

“The OWOW team brings clarity, structure, and energy. It’s rare to find such alignment between vision and execution. They don’t act like an external team; they’ve been a real partner in building something that works.”

CIRCL logo

Peter Bertels

CTO at CIRCL (by Vanhout group)

The OWOW studio

Have one conversation

At our office in Eindhoven or online. We open with what we know about your sector, not with what we want from you. No strings attached.

Your questions answered